Event campaigns in six phases

Plan the whole cycle, not just the room

Workshops, cohorts and webinars run as one campaign, so every event makes the next one easier.

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Summer Leadership Workshop Active

Entice Enter Engage Exit Extend Evaluate

Overall Progress 47%

Registered

Tasks Done

Remaining

The 6E framework

One campaign, six phases

Entice

The outreach and promotion, drafted before you book the room.

Enter

Registration, the welcome, and everything before the doors open.

Engage

The event itself. Your craft, with the plan in one place.

Exit

The wrap-up and the follow-through in the first days after.

Extend

Follow-up and the next invitation, so the people who came bring others.

Evaluate

Write down what worked while you still remember it.

AI templates

A template for every phase

Registration pages, promo emails, social posts and evaluation summaries, one template per use case.

Task lists adapted to FlowAlong, Coursement or a webinar
Attendees tracked from registration to completion
Content tagged by theme, so you know which topics drove registrations

Entice 8 tasks - 3 complete

Write registration page headline and benefits
Draft launch announcement email
Create 3 social posts (LinkedIn, Twitter)
Set up Eventbrite registration page
Send to warm list (CSV import ready)
Draft reminder email sequence (3 emails)

leadership decision-making collaboration

How it works

How a campaign runs

Set up your campaign

Run the AI wizard and get a task list adapted to your delivery tool.

Work each phase with AI

Draft the registration page, promo emails and follow-ups for the phase you are in.

Evaluate and get smarter

Compare goals with actuals, then plan the next campaign around the gaps.

Run campaigns that compound

Every workshop, cohort or webinar you run should make the next one easier.

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Part of CollectiveNexus

One tool in a growing suite

GatherCycle gives your community an Organizer role and the tools that work needs. It is one of the CollectiveNexus tools, and your people carry across to the next one.

Learn more about the full suite