The Playbook
Guides, frameworks, and founder stories for people building sustainable event businesses.
I Spent 80% on the Workshop and 20% Getting People There. Big Mistake.
I bought the good markers. I ordered real catered lunch. I spent weeks on the workshop design. And then 11 people showed up out of 40 I had hoped for. That workshop taught me what I actually needed to build.
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Your Promotions Are Data. Most People Forget to Read Them.
After your last event, you probably knew how many people registered. But do you know which themes drove registrations? That's a different question ...
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The Cohort Launch Playbook: How to Fill Your Course and Keep People Until the End
Most cohort course launches fail in one of two places: enrollment or completion. Both problems have the same root cause - the campaign around the c...
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The Workshop Campaign Playbook: From Blank Page to Full Room
The most common reason a workshop underperforms has nothing to do with the content. The content is usually good. The problem is the campaign around...
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The 6 Es: Why Every Great Event Is Actually Six Campaigns in One
Most event organizers spend enormous energy on the experience itself, then treat everything before and after as a logistics problem. The 6E Framewo...
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