The Playbook
Guides, frameworks, and founder stories for people building sustainable event businesses.
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The Cohort Launch Playbook: How to Fill Your Course and Keep People Until the End
Playbooks
Most cohort course launches fail in one of two places: enrollment or completion. Both problems have the same root cause - the campaign around the c...
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The Workshop Campaign Playbook: From Blank Page to Full Room
Playbooks
The most common reason a workshop underperforms has nothing to do with the content. The content is usually good. The problem is the campaign around...
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