The Playbook

Guides, frameworks, and founder stories for people building sustainable event businesses.

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I Spent 80% on the Workshop and 20% Getting People There. Big Mistake.

I Spent 80% on the Workshop and 20% Getting People There. Big Mistake.

I bought the good markers. I ordered real catered lunch. I spent weeks on the workshop design. And then 11 people showed up out of 40 I had hoped for. That workshop taught me what I actually needed to build.

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